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“Cotton would've crushed terribly. We utilised viscose as it is actually a wood pulp fibre and lets you breathe. It can be cooler than silk,” he claims. “We experienced to take into account breathability as the athletes might be on the barge, in the warmth, for up to five several hours.”

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In a country noted for its weaving and handloom lifestyle that go back generations — developing handwoven silks and cottons, from Banarasi to Madras checks that have found world wide renown — using digitally printed ikat With this yr’s Olympics uniforms looks unimaginative.

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Terms like ‘tacky’ and ‘uninspired’ were utilised. The photographs getting juxtaposed with Group Mongolia’s uniforms — artfully photographed and styled, versus India’s uniforms which were unimaginatively draped on mannequins — exacerbated the problem.

The Abraham & Thakore label is known for their engagements with ikat and hand block printing. They have got also experimented with handloom uniforms in past times. David Abraham notes, even so, that it can be a “totally impractical” option.

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When the outfits had been unveiled, an X person took to your System to compare Group India and Group Mongolia’s ceremonial outfits as well as the masses agreed.